Medical Vet

Rebranding, Art Direction, Social Media Management // 2025

The Concept: Not Your Typical Veterinary Clinic Medical Vet is a trusted veterinary clinic located in Dizengoff Center, Tel Aviv, with over 30 years of experience. The rebranding aimed to give the clinic a fresh and modern identity that resonates with the city’s young, urban pet owners. I crafted a warm, inviting, and playful brand experience-developing a custom illustrated language, cheerful color palette, and clean, friendly web design to shift the tone from clinical to approachable. In addition to the visual identity, I led the full social media strategy and management for both the clinic and its grooming division, “Groom Room.” This included ongoing content creation, team coordination, community engagement, and creative campaigns that strengthened brand visibility and trust. The result is a cohesive, joyful identity-online and offline-that connects authentically with Tel Aviv’s vibrant pet-loving community.