102 Tel-Aviv

Rebranding Project // 2025

The Concept: A Fresh Identity for a Local Icon Full rebranding for 102FM - Radio Tel Aviv, now 102 Tel Aviv. created as part of my work at Studio 361 Degrees

I developed an all-new visual identity - including logo, typography, color palette, and brand language. At its core are custom hand-drawn illustrations of iconic Tel Aviv landmarks like the Azrieli towers, Dizengoff fountain, and the “Elevation” sculpture. The result is an urban, bold, and relatable brand that speaks directly to its local audience with a fresh, confident voice. This project is a visual love letter to Tel Aviv: playful, stylish, and deeply rooted in the city’s unique rhythm.